
New Unit Floor Stock: What to Do With Units That Didn’t Sell This Model Year
Every dealer has them by mid-summer: new units ordered for a season that’s already ending, still carrying MSRP expectations that the market stopped agreeing with months ago. New unit floor stock is a different problem than aged used inventory, but dealers often manage it with the same instincts, and those instincts are usually wrong. A new unit that hasn’t sold by the time the next model year is announced isn’t

